Coles Tour 2013

Cole’s Takes Sampling From In-Store to Game Day

Cole’s Quality Foods is taking its traditional in-store sampling program out of retail and on the road to introduce four new product flavors to a more concentrated male market. The frozen bread brand’s…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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