CA Lottery Hits the Jackpot with Augmented Reality
As part of a campaign to raise awareness for its new million-dollar-prize Black Exclusive Scratchers tickets, California Lottery on Feb. 9 activated an event that involved Lady Luck, augmented reality and lots of consumers passing through L.A. Live, a sports and entertainment hub in downtown Los Angeles. The experience generated buzz, created content for the...
IFC Takes Over Austin’s Palm Park
IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival for several years, but for the first time, it’s diving into the Music end of the pool. From March 12 to 14, the channel took over Austin’s Palm Park, right next to the Convention Center, with its IFC Fairgrounds activation—a...
Buzz eletter 3.13.14 test SP
Your Weekly Feed of All Things Experiential 03.12.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy Unsubscribe An Access Intelligence PublicationBuzz 3/13/14
Your Weekly Feed of All Things Experiential 03.14.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy Unsubscribe An Access Intelligence Publication...