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View Online as HTML Your Weekly Feed of All Things Experiential 04.24.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Heineken...
Heineken House Experience at Coachella
Heineken traded in its signature domes for a hub called Heineken House at this year’s Coachella Valley Music and Arts Festival, where it served as official malt beverage sponsor. Coachella took place over two weekends, April 11-13 and 18-20, at the Empire Polo Club in Indio, CA. For the full story, click here. Photo courtesy:...
Network Nails the 20-Minute Power Nap
To promote its new series “The Strain,” a thriller based on a book trilogy and comic adaptation about a mysterious viral outbreak, FX activated The Strain Transformation Station at the South by Southwest Film,Music and Interactive Festival. The space, located downtown on Congress Avenue, featured 10 “pods” that festivalgoers could reserve for 20-minute power naps....
FX Warms Up ‘Fargo’ Fans with a Crocheted Bus
Yes. You read that right—a crocheted bus. To create awareness for the network premiere of its original series “Fargo,” which is based on the Academy Award-winning feature film and debuted on the network on April 15, FX wrapped a classic double-decker bus in handcrafted crochet work and sent it out through New York City streets...