July 17, 2014

Milo’s Kitchen Targets Doggies With Treat Truck

There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo’s Kitchen is traveling to dog-friendly events...

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July 16, 2014

VIDEO: Inside A VIP Alaska Airlines Customer Event

More than 1,200 VIP customers on June 6 attended this Alaska Airlines event headlined by Super Bowl winner and “Chief Football Officer” Russell Wilson in a Seattle airport hangar. Guests got to walk the red carpet, enjoy fine wine and appetizers and participate in a 1,200-person huddle led by Wilson. The airliner and attendees donated...

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July 16, 2014

Social Media Lessons From Sperry Top-Sider

The results are in, along with some valuable social media lessons, from Sperry Top-Sider’s second Vacationland College Tour. The tour, which ran from March 27 to April 8, made day-long stops at four southeastern colleges, bringing with it a Social Bar, The Barnacle social- and prize-hub, contests, meet-and-greets, a photo booth, prize wheel and lawn...

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