How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age
Cracker Jack is the original “master of surprise,” having satisfied the snacking masses for more than a century with its molasses-coated popcorn and peanuts, and nominal mystery prize buried inside each box. Leveraging that brand heritage, Cracker Jack launched The Surprise Inside Project, a nationwide movement to help parents deliver small, meaningful surprises to their...
Local Perspective: Why Brands Love the DC BBQ Battle
Washington D.C. played host to its annual DC BBQ Battle on June 21 and 22 and Pennsylvania Avenue has never smelled so sweet. Several brands took part, including Enterprise CarShare, Chevrolet’s local dealers, the NBA Nation Tour and GEICO insurance. Over the course of the two-day event, more than 80,000 consumers stopped by to gorge...
How to Create More Impactful Digital + Live Engagements: Download Confirmation
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View Online as HTML Your Weekly Feed of All Things Experiential 07.17.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Milo’s...