Behind The Scenes: Coke’s World Cup Happiness Flag
It’s one thing to engage consumers in a campaign message. It’s another to weave them into the fabric of one, literally. For its global sponsorship of the 2014 FIFA World Cup, Coca-Cola harnessed the power of social media to create The Happiness Flag—a 3,015-square-meter digitally produced photomosaic flag made up, pixel by pixel, of fan-submitted...
Amex Unveils US Open Activation Facelift
American Express this year has upped its commitment to digital and social integrations at its sponsorship activations, first for golfers, and now for tennis fans attending the US Open tennis championships. The result is an all-new US Open American Express Tennis Fan Experience, complete with RFID, a text café, an augmented-reality “pro cam” and even...
EM Buzz 8-28-14
View Online as HTML Your Weekly Feed of All Things Experiential 08.27.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication ...
Mattel Canada Sets Up Target Practice
Toys can be a tough sell—there are just so many to choose from. So, it’s important that toy brands distinguish their products from the competition. In promoting its new BOOMco. dart blaster, Mattel Canada Inc.’s “scientifically engineered” line of blaster products, the brand decided to give kids the chance to pick one up and experience...