August 26, 2014

How Nespresso Is Invading Coffee Hour

To drive awareness of its new VertuoLine single-serve machines, the first in its line-up to brew traditional American-style coffee as well as its original espresso, and give consumers a taste of its premium coffees, Nespresso in February activated the 108 Day Invasion tour. Over the course of 108 days, the brand traveled to 21 locations...

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August 22, 2014

Depend Encourages Consumers to Drop Their Pants For Charity

Bladder leakage isn’t an easy topic to discuss. So, Depend leaned on a charitable component, encouraging consumers to “Drop Their Pants for Underwareness.” Literally. Check out highlights from the free concert experience in New York City. Read the full story here.

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August 21, 2014

Buzz 8/21/14

View Online as HTML Your Weekly Feed of All Things Experiential 08.21.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Why Harley-Davidson...

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August 21, 2014

EM Buzz 8-21-14

View Online as HTML Your Weekly Feed of All Things Experiential 08.21.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication  ...

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August 21, 2014

Social Media Top Tip: Social Currency

In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. The definition of “social currency” has taken an interesting turn lately as brands have started to roll out campaigns that invite consumers to “pay”...

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