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08.21.14

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

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SUPERBOOK

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Rachel Kirkpatrick

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An Access Intelligence Publication

Why Harley-Davidson Is Taking R&D On Tour
Harley-Davidson is on the road again, this time with more than its "hogs," black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride series of the beta version of its new electric motorcycle. It marks the first time Harley-Davidson has built motorcycles specifically to allow consumers and dealers to test ride them and offer feedback to be used in the development of the bike. MORE

Dudes Rockin' Out With A Smooth Shave Check out images from Esquire Network's first-ever music festival sponsorship activation at this summer's Outside Lands in San Francisco. MORE

How To Dispense A Little Brand Love Ah, the Twitter-enabled vending machine. Gifts in exchange for a tweet. Nice. What's behind the trend, plus best practices for activation. MORE

Using Social Currency As Real Currency How can you make your most influential fans ante up to play with your brand? A look at the evolving definition of this hot trend. MORE

Women In Events: Surprising Insights The latest Women in Events survey, conducted in July, uncovered a number of challenges faced by women. Here, a preview of the results. MORE