EXCLUSIVE ACCESS: Bud Light Opens Whatever, USA
One of the biggest experiential programs of the year has finally been uncorked. Anheuser-Busch InBev this afternoon took its year-long Up For Whatever campaign to a whole new level with the unveiling of Whatever, USA, Bud Light’s takeover (and makeover) of Crested Butte, CO. The beer giant earlier this summer announced the creation of Whatever,...
Why Brands Are Making More Connections With Main Street U.S.A.
As event marketers slice and dice their target audiences into ever smaller and more meaningful groups, their activation strategies get smaller and more meaningful, too. As a result, community-level event programs are gaining momentum as both standalone programs and spinoffs of larger efforts, but with a homegrown twist. Benjamin Moore painted the town red (literally,...
Buzz 9/4/14
View Online as HTML Your Weekly Feed of All Things Experiential 09.04.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Nike...HISTORY Fans Become Cast Members At Comic-Con
HISTORY’s “Vikings” series, which will enter its third season in 2015, is a story set in 793 AD and filmed in Ireland. As such, all the drama can feel a world-away for viewers. During Comic-Con San Diego, July 24-26, HISTORY decided to give fans the opportunity to get up close and personal with a behind-the-scenes...