September 18, 2014

Buzz 9/18/14

View Online as HTML Your Weekly Feed of All Things Experiential 09.18.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Three...

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September 18, 2014

EM Buzz 9-18-14

View Online as HTML Your Weekly Feed of All Things Experiential 09.18.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication  ...

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September 18, 2014

MorningStar Farms Tour Inspires Cooks

MorningStar Farms last summer hit the road for its “Feel Good Grilling Tour” that showcased the brand’s various meatless products for health-conscious grillin’ gods. But to satisfy the appetites of those who feel boxed-in by traditional veggie burgers, the brand this summer highlighted all of the other options in its portfolio and showed how they...

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September 17, 2014

Three Ways To Own San Diego During Comic-Con

There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re passionate about? According to Chris Epple, vp-consumer marketing at HISTORY, which returned to San Diego Comic-Con July 24-26 this year...

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September 16, 2014

How U.S. Cellular Leverages The Handshake

U.S. Cellular’s latest mobile tour is about more than creating awareness and educating consumers. The tour, which launched in May and runs through October, is providing the brand an opportunity to build relationships by connecting consumers with staff from local stores in a no-pressure environment. Two semi-tractor trailer trucks and a scaled-down 10-foot by 20-foot...

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