B-to-C Events

Three Ways To Own San Diego During Comic-Con

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There’s nothing quite like San Diego Comic-Con. Where else will consumers happily wait in line for two hours or longer, in full costume, just to get close to a brand or an entertainment franchise they’re…

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Comic-Con 2026, Part 2: Quests, Character Journeys and Cafes

More experiential pop-ups, stunts and installations from across San Diego The SDCC 2026 adventure continues in part two of our coverage from San Diego, where brands took up real estate across the Gaslamp… Sign in to continue reading This article is available to registered users. Email or Username Password Remember Me Forgot Password? Sign In […]
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  1. Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park
    Festivals & Fan Cons

    Lollapalooza 2026 Photo Tour: 10 Experiences from Chicago’s Grant Park

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  3. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
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  4. Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event
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    Crayola Targets a New Demo—Adults—at a Camping-Themed Launch Event

  5. The Brief: Retro Malls and Cheese Ball Challenges
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  6. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

  7. Coca-Cola Activates its Largest Footprint Yet at Essence Festival
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  9. Experiential Marketing Trend of the Week: Wedding Bells
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