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09.18.14

B-TO-B EVENTS

B-T0-C EVENTS

EVENT TECHNOLOGY

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Three Tips To Own San Diego During Comic-Con We chat with Chris Epple, vp-consumer marketing at HISTORY about what makes San Diego Comic-Con a key platform for engagement, through the eyes of the brand's "Vikings" activation this summer. Grab your drinking horn and come along behind the scenes. MORE

U.S. Cellular Leverages A Handshake For its latest mobile tour, U.S. Cellular is enlisting staff from local stores to engage consumers at events in a no-pressure environment. MORE

Thinking Beyond The Veggie Burger MorningStar Farms this summer brought in professional chefs to transform its frozen entrees into culinary creations. MORE

Microsoft Drives Street-Side Trials Check out photos from Microsoft's push to get more fans familiar with its Surface tablets at the MLS All-Star game in Portland, OR. MORE

A Look At Bissell Canada's Viral Hit How far would you go to seed a viral video of your brand’s latest product? One brand manager found just the right setting on a subway platform. MORE