Connecting with the Burgeoning Fantasy Trend
Event Marketer went back in time this summer to dig into the world of Renaissance Faires. Why, you ask? Because the consumers who go to these faires (of which there are more than 56 that run for at least two weeks every year in the U.S., according to Wikipedia), are the kind of dedicated fans...
Transforming a Car Fan into a Brand Fanatic
It was grey, and a bit wet that morning, but I wasn’t too concerned. A little water shouldn’t get in the way of what would probably be a day of good fun, but nothing too crazy, I thought. I was deep into rural Connecticut, at Lime Rock Park, a historic mile-and-a-half race track where Paul...
Vanity Fair Tour Gives Women And Charity A Lift
Women like support—from each other and from their lingerie. So to give them an opportunity to experience both, and promote some new products as part of one of its largest brand overhauls in 100 years, Vanity Fair Lingerie launched the #LiftTOUR. The tour kicked off in Vanity Fair’s hometown of Bowling Green, KY, on July...
Buzz 10/2/14
View Online as HTML Your Weekly Feed of All Things Experiential 10.02.14 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication How Cannabis...