How Cannabis Events Are Lighting Up the Industry With recreational cannabis legalized in Washington and Colorado, and many more states likely to follow, the cannabis scene is starting to look a lot like the gold rush of the post-prohibition era. Here, our three-part coverage of marketing in the industry from branding trends, to the latest event strategies and best practices—including, how not to get arrested activating in the space. MORE
Tuxedos, Ball Gowns and Television Go inside LG's Art of the Pixel Gala, an awards program for top art students that served as a snazzy product launch platform. MORE
Best Practices for Leveraging Vine How McDonald's, Clorox and Ford are using the app to build long-lasting storylines and engagement from six-second videos. MORE
Tune in: EM TechTalks with Ken EM's own Ken Briodagh demos the experiential marketing industry's latest and hottest technology. Check out the first three episodes, here. MORE
Who Wants A Little Aural Pleasure? Inside German audio brand Sennheiser's campaign to generate some "Ear Love" for its headphones among Millennial consumers. MORE