Why Employee Engagement is so Important Right Now
It might be the most mission-critical practice that no one is practicing. We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...
FedEx Delivers a Social Media ‘STEM’ Strategy
FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided...
What Women in Events Have to Say About the Industry
Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are just a few of the words they used to describe themselves in the upcoming edition of Event Marketer’s Women in Event Marketing special report. The women we profile in the issue are a vocal lot, with plenty to say about...
The 2015 It List is Here… Top 100 Event Agencies
There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it. Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the...