June 25, 2015

Buzz 6/25/15

%%PLUGIN_WEB VERSION:1203902-View as html%% Your Weekly Feed of All Things Experiential 06.25.15 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication Bud...

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June 24, 2015

BUZZ 6/25/15

%%PLUGIN_WEB VERSION:1203902-View as html%% Your Weekly Feed of All Things Experiential 06.24.15 B-TO-B EVENTS B-T0-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Rachel Kirkpatrick Advertising inquiries Jeff Fortmann Chip Berry 10 Norden Place Norwalk, CT 06855 Tel: 203•854•6730 Fax: 203•854•6735 2014 Red 7 Media, LLC All rights reserved Privacy policy An Access Intelligence Publication  ...

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June 24, 2015

Mountain High Yoghurt Takes Sampling Events To New Heights

Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly...

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June 23, 2015

Test JB – 6.23.15

Video Showcase   IN THIS ISSUE Demystifying ROI: Measuring Results At Your Event NYC Events & Galas Cruise Summit Inspires World's Largest Brands Invite: We Want Your Video in This Spot Next Month   Yes, You Can! Using Data You Already Have to Determine ROI There’s a simple formula that effectively measures the Reach, Impact...

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June 23, 2015

American Express Takes a Mental Approach in Golf

Ever mindful that to engage with fans, you have to offer them something that they really need or want, American Express  switched up its U.S. Open golf sponsorship activation, which took place June 18-21 at Chamber Bay Golf Course in University Place, WA, to emphasize the mental aspects of the sport. “We know through our...

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