Bud Light's Whatever, USA Takes Catalina Island 
The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year's experience featured a few new tricks, a few new tweaks and metrics. The concept has grown and evolved. Whereas the first Whatever, USA in Crested Butte, CO, was used as a summer campaign finale in September, this year's version took place May 29-31 and was used to kick off the summer beer selling season. How Bud Light prepped Catalina Island residents... MORE