June 23, 2015

EM Video Showcase 06-24-15

Video Showcase   IN THIS ISSUE Demystifying ROI: Measuring Results At Your Event NYC Events & Galas Cruise Summit Inspires World's Largest Brands Trends Panel: Audi, Oracle, LEGO, Pfizer, SAP   Yes, You Can! Using Data You Already Have to Determine ROI There’s a simple formula that effectively measures the Reach, Impact and Value of...

read more

June 22, 2015

Whatever, USA on Catalina Island

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.  

read more

June 22, 2015

Inside Bud Light’s Second Whatever, USA Takeover

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in...

read more

June 19, 2015

How Kenmore Leverages Events For Content

When Kenmore zeroed in on a Dirty Girl Mud Run series sponsorship two years ago it not only looked at the value of the program (strong) and the target it could reach (women). It looked at how the brand could leverage the sponsorship and event activation to generate content. Beyond “visibility” and lead gen, this...

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2026 Access Intelligence, LLC – All Rights Reserved. |