EM All Access: Pepsi’s Tips for Using Live Events as Content Generators
In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand Manager Julia Bomba talks about how the brand uses live events as content generators.
Emerging Trends Changing Grocery Marketing
Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.
EM Careers 7/31/15
Event Careers FeaturedJobs Event Marketing Associate DoubleDutch – San Francisco, CA Manager, Research Communications City of Hope – Duarte, CA Director, Marketing, Public Relations Conversant – Chicago, IL Account Supervisor Match Marketing Group – Boulder, CO Senior Director of Marketing MCPHS University – Boston, MA Director of Marketing MFV Expositions — Paramus, NJ Senior Marketing...
Zappos Gets Weird with Bay to Breakers Title Sponsorship
Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate...