Three Strategies For Creating Concert Content
Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold...
8 Questions to Ask Your Experiential Agency
8 Questions to Ask Your Experiential Agency
How Women in Event Marketing Stay Cool and Confident
Women in event marketing are a pretty confident lot, however, even the most self-assured can occasionally feel a twinge of panic before speaking at a conference or addressing the executive board. Following are six shareworthy tips from Event Marketer’s 2015 Class of Women in Event Marketing. (You can read our special report in the August...
:60 of eSports
eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.