At the Rio Olympics, Contingency Will be King
The 365-day countdown to the Rio 2016 Olympic Games has begun. Though many brands are still hard at work on strategy, the savviest are already knee deep in plans for 360° activation. GMR’s team on the ground in Rio shares their thoughts from the 1-year mark.
EM Careers 8/7/15
Event Careers FeaturedJobs Sr. Events Planner EMC – Seattle, WA Senior Marketing Manager Access Intelligence – Norwalk, CT Events Registration & Promotions Manager Mannatech Incorporated – Coppell, TX Association Services Coordinator Shaw / Yoder / Antwih, Inc. – Sacramento, California Communications Coordinator Meals on Wheels of Greenville – Greenville Industry Marketing Consultant SAS Institute, Inc...
Content Creation Spices Up a Chex Mix Road Trip
Chex Mix on July 9 kicked off a content creation strategy—the Chex Mix Deliciously Unpredictable Road Trip, a four-day recreation of the iconic family tradition that involves kids, parents and an overstuffed family car heading for some summer fun. This trip, however, features Chex Mix along with TV personality Alfonso Ribeiro of “Dancing with the...
The Value of Strategic Partnership
With so much competition in the experiential event space, its getting