Harley-Davidson Takes Project LiveWire Global
In 2014, Harley-Davidson toured the country with the Project LiveWire Experience—influencer events, consumer engagements and test drives of prototype electric motorcycles. But to help consumers all over the world see the brand through a different lens, Harley-Davidson this year is going "unplugged" and launching a first ever large-scale global product campaign. "We want to show the forward thinking of Harley-Davidson and provide perhaps what is for a lot of people an unexpected move by us," says Matt King, integrated communications manager at Harley-Davidson. King takes us inside the brand's strategy. MORE