Why Bonnaroo’s Signage Appeals to Millennials
Millennials are notoriously sensitive to overt marketing ploys and that includes over-commercialized messaging. At this year’s Bonnaroo Music & Arts Festival in June, a four-day event with 80,000-plus millennials in attendance, sponsoring brands demonstrated just how well they understood that fact. The 14-year-old festival’s producer Superfly, New York City, steers brands away from heavy branding,...
EM All Access: Why Mountain Dew is Obsessed with VR
In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.
Social Media at Events
The 21st century has been defined by the advancements in and
Brand Promotion at Events
Events aren’t just for socializing anymore. The ample opportunity to network