Samsung Leverages a 15-Second Video Strategy
Looking to get its technology into the hands of young-minded Canadians, Samsung Canada is tapping into their love of music and film—and the rise of the 15-second video. The brand this summer brought its Galaxy S6 and S6 Edge mobile phones with their powerful camera capabilities and fast-charging functionality to three of the country’s summer...
How Modern Dietary Needs are Affecting B-to-B Events
It’s no secret that food plays an important role in the overall success of business events. But as b-to-b conferences become increasingly international and diet trends gain momentum, delivering meals that satisfy everyone’s dietary needs is becoming a complex part of the event planning process. From restrictions based on religious beliefs to food allergies, preparing...
EM All Access: Inside LG’s Scalable NCAA Sponsorship
In this episode of EM All Access, LG Director Consumer Promotions, Sponsorships and Events Michelle Donovan talks about the value of a scalable sponsorship investment.
EM Careers 9/18/15
Event Careers FeaturedJobs Mobile Marketing Tour Managers Fuse, LLC – Nationwide, Vermont Vice President, Experiential Marketing Rooftop2 Productions – New York, NY Presentation Designer Image Media – New York, NY Marketing Manager Access Intelligence – Norwalk, CT Director, Partner Relations Professional Convention Management Association – Chicago, IL Production Director SoHo Experiential – New York, NY...