EM All Access: Microsoft’s ‘Portfolio Perspective’
In this episode of EM All Access, Microsoft General Manager-Events Scott Schenker talks about why a “Portfolio Perspective” is becoming the centerpiece of the company’s event strategy.
Bonnaroo Photo Tour: Take a Spin Around the Farm
Marking its 14th year June 11-14 at Great Stage Park, an ever-growing 700-acre farm in Manchester, TN, the Bonnaroo tradition of happy, open, hot (scorching hot), humid, dirty, funny, tasty, community-building, eye-opening and, most importantly, ear-opening experiences is still going strong. Founded and produced by New York City-based Superfly, the festival attracts a solid roster...
American Express Transforms Tennis with Interactive Water Projection
To celebrate the start of this year’s US Open tennis tournament (Aug. 31 to Sept. 13), American Express on Aug. 26 served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. Officially dubbed the American Express Rally on the River, the VIP and cardmembers-only event featured appearances by tennis pros Maria...
Sponsorship Success
As we assist our clients with finding the appropriate sponsors to