VIDEO: :60 of Podcasts: To Sponsor Content, or Create It?
The world downloaded 2.6 billion podcasts last year. That's billion with a B. How can brands embrace this medium effectively? GMR's latest video answers this very question.
How Changes in Event Marketing Affect Women
There was a time when event marketers were considered glorified party planners. Heck, you planned your daughter’s wedding. You’re qualified to organize your company’s annual shareholder meeting, correct? That may have been the case a few decades ago, but as experiential marketing has proven its value in terms of ROI, lead generation and boosting the...
Khaki-Clad Bus Drives FOX Sports 1 Football Tour
FOX Sports 1 on Aug. 22 kicked off the college football season with a nine-city tour that celebrates first-year Michigan Head Coach Jim Harbaugh —and his signature sweatshirt and khaki pants—with a mobile vehicle wrapped entirely in khaki fabric. The Opening Drive tour promoted the channel’s first broadcast of the football season on Sept. 3,...
EM Video Showcase-9-23-15
Video Showcase IN THIS ISSUE LiGo: Business Networking You Can Wear How to Measure the ROI of Your Next Event LiGo: Business Networking You Can Wear ELiGo is a wearable tech solution that helps match event attendees in real time. The device also collects valuable real-time & location-based data, offers segmented push notifications,...