Event Marketer’s Guide to Launch Events: Download Confirmation
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How to Cultivate Authentic Brand Ambassadors
Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes to recite a brand’s story. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely...EM Careers 9/25/15
Event Careers FeaturedJobs Mobile Marketing Tour Managers Fuse, LLC – Nationwide Marketing Manager Access Intelligence – Norwalk, CT Vice President, Experiential Marketing Rooftop2 Productions – New York, NY Presentation Designer Image Media – New York, NY Regional Experiential Manager Alcone – Irvine Director, Partner Relations Professional Convention Management Association – Chicago, IL Production Director SoHo...
Lexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age...