EM Sizzle Newsletter: 09.06.2024
09.06.24 The Paris 2024 Paralympic Games come to a close this Sunday, and the American athletes aren’t just going home with medals. Kim Kardashian’s Skims brand debuted its first-ever Team USA activation exclusively for athletes that featured oversized medal fixtures, a diverse collection of mannequins and duffle bag giveaways filled with the Team USA capsule. 📷 Photo...
Rally Rooms and Tequila Clubs: How 11 Sponsors Activated at the 2024 US Open
Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center since Aug. 26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a...
The Brief: Car-grown Diamonds and Disco Dance Parties
This week’s hot takes on hot topics in experiential marketing cover disco ball dance parties, car-grown diamonds and Mountain Dew Time.
Design Inspiration: 10 A/V Ideas for Your Next Event or Experience
Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create...