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Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment
Nothing rings in cozy season for nesting millennials and Gen Zers like holiday music. And so, to get consumers feeling the spirit, and its latest furniture lines, Ashley teamed up with none other than Grammy Award-winning a cappella group Pentatonix on a Listening Rooms pop-up tied to the release of the group’s latest “The Greatest...
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it goes a little something like this: At the end of Q2, Live Nation reported a 20-percent increase in tickets sold to its shows compared to last year, with 90 percent of its 2023 sponsorships committed. An analysis earlier in the...
Exhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities for exhibitors—Outdoor Retailer’s acquisition of an adventure lifestyle festival as one example—consumer-style experiential is infusing booths with new energy. Here, we round up experiential strategies from the festival season to help inspire your exhibit design themes, builds and tactics to...
SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the action at the 2023 Specialty Equipment Market Association (SEMA) Show, a trade show for the automotive aftermarket industry that brought about 2,200 exhibitors and 160,000 attendees to the Las Vegas Convention Center from Oct. 31 to Nov. 3. As other...