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Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition
Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.
The Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.
Miami Art Week Inspo: Seven Experiential Ideas We Loved
Thousands of artists and affluent art lovers convene for a week of internationally renowned programming and exhibitions each December for Miami Art Week (did you catch that Faena beach maze?), and the brands targeting them are close to follow. From exclusive soirees to public pop-ups, the best brand experiences from the 2023 event had art...
CES 2024 Coverage: More Booth Scenes, Insights and Commentary from Las Vegas
We looked back at a few images from CES a decade ago. Standing at the main entrance of North Hall at the Las Vegas Convention Center, from up on top theater-style seating, one could see near clear to the other end of the hall. It was a sea of logos suspended from the ceiling. The...