Featured
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B-to-B EventsInside the Experience Canada G20 Pavilion
When the G20 Summit hit Toronto June 25, the delegates were tasked with the big issues: the global economy, green energy and financial reform, to name a few. Canada Tourism had just one mission: to remind the world to “Think Canada” for tourism, business and investment. With this directive in mind, the Experience Canada Pavilion was born.
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B-to-B EventsThe Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in its history, faced unprecedented concerns about attendee turnout—and attendee revenue—at its largest event, Cisco Live!