Featured
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B-to-B EventsThe Hybrid Effect
Cisco’s flagship annual customer conference has been a pillar of its portfolio for 20 years, but nothing rocked its foundation like the economic recession of 2009. Founded in 1984, the San Jose, CA-based maker of networking hardware and software had weathered the dot-com boom and bust with relative ease, but for the first time in its history, faced unprecedented concerns about attendee turnout—and attendee revenue—at its largest event, Cisco Live!
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B-to-C EventsKenmore Makes Gallery Brand New
Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand is stepping out of Sears stores and into a former art gallery it has transformed into the Kenmore Live Studio, where it showcases new products and delivers top-notch experiences that are streamed live on facebook.com/kenmore.