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Agenda Unveiled: The 2024 Experiential Marketing Summit in Las Vegas
Events are strategic, challenging, memorable, engaging, bold, exhilarating, and, most importantly, impactful. Indeed, events are everything, and at the 22nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. The three-day EMS agenda is designed to inform and connect the experiential marketing community around the hottest topics and best...
Three Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach,...
Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and...
First Tracks: Subaru, POWDR Kick Off Their National WinterFest Ski Mountain Tour
Giving proof that we’ll follow your experiences just about anywhere, EM popped off the Superstar lift at Killington, cleared the moguls, hung a left at the famous K1 lodge and cruised right into the Subaru WinterFest national tour kick-off.