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Q&A: 10 Minutes with Stacey Gromlich of Siemens
Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. Her career began in journalism and eventually led to roles on both the agency and corporate sides of events. Today, she oversees more than 300 events annually for...
CES 2024 Coverage: Theme Park-Style Thrills Take the Cake on the Showfloor
Magic carpets? Marshmallow splatter? Major brands went all in for theme park magic at CES 2024 to deliver their brand messaging while delighting attendees. Move over, traditional product demos. Full-on immersive theatrical thrills are coming fast and furious, and attendees are not afraid to wait in line for them. Walmart The retail giant made...
Event Marketer Joins Forces with the Experiential Marketing Measurement Coalition
Event Marketer has a new media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition.
The Brief: Karaoke Gondolas and AI Experience Centers
This week’s hot takes on hot topics in experiential cover the world’s first karaoke gondola, Tropicana’s splash at CES and Swifties duped by AI.