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Hyundai Brings ‘Walking Dead’ to Comic Con
Fans of AMC’s “The Walking Dead” are undoubtedly familiar with that kiwi green Hyundai Tucson the characters in the series have used for travel, escape and supplies-gathering missions amid a zombie apocalypse. As part of an integrated partnership with AMC and the franchise, Hyundai during New York Comic Con, Oct. 11 to 13, put together...
Social Media Top Tip: Video
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Then and Now: House Party
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this eco-installment, we re-examine in-home events, which we began covering...
Brands Seek Out Everyday Influencers
There’s no one like a trusted friend to give you advice, about your relationships, your job or the best place in town for ribs. It’s an emotional connection that is truly authentic, and one that brand marketers try to duplicate with brand advocates. These are people who may not necessarily be your friends but that...