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Virtual Events Move to Always-On
Virtual events rose to prominence out of need, and now they are as ubiquitous as branded swag at a tradeshow. These days, most brands look at how they can pair a virtual component with an existing live one, in what has become known as the ”hybrid” event, creating a one-off virtual experience tied to that...
Boeing is Incredible Again with 747-8 Reveal
You might say it takes a village to pull off an event as big as the reveal of the newest Boeing airplane, the 747-8 Intercontinental, which also happens to be the largest commercial aircraft built in the U.S. and the longest passenger aircraft in the world. At least that’s how David Okrent, brand manager for...
Phillips Goes Beyond the Booth
Yes, budgets are ticking back and trade show attendance is up. But we’re hardly where we need to be.
Sports Illustrated Upgrades Publishing
The experiential marketing revolution is now creating an experiential marketing evolution—as traditional media companies use healthy doses of face-to-face strategies to reinvent their own business model.