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How Women in Event Marketing Stay Cool and Confident
Women in event marketing are a pretty confident lot, however, even the most self-assured can occasionally feel a twinge of panic before speaking at a conference or addressing the executive board. Following are six shareworthy tips from Event Marketer’s 2015 Class of Women in Event Marketing. (You can read our special report in the August...
Feeling the Burn at SELF Magazine’s Up & Out Studio
It’s just before 10 a.m. and I’m already on a train bound for Manhattan. Rising before noon isn’t my ideal way to begin a Saturday but I’m optimistic (if not a bit terrified) about the Pure Barre class I’ll be taking as part of SELF Magazine’s inaugural Up & Out Studio event. For more than...
Wellness TruFood Pet Sampling Goes Epicurean
Wellness TruFood, a new category of dog and cat food that contains nutritious ingredients like chia seeds, kale and yogurt cultures, on June 25 kicked off a national pet sampling tour with an event in New York City. The event, called Barkfest, featured a roster of pet-friendly activities at the Madison Square Park Dog Run,...
Toyota Engages Runners With Title Sponsorship
Toyota is getting into the groove as the official vehicle sponsor of the 22 U.S. installments of Competitor Group’s Rock ‘n’ Roll Marathon Series, while taking on title sponsorship of the headliner concerts that accompany each race. Activating both at the races and the two-day Health and Fitness Expos that precede them, Toyota aims to...