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Photo Gallery: Arts and Auto Collide at Cadillac House
Being a successful brand these days often requires venturing out of the comfort zone and delving into new territory. With that in mind, Cadillac is taking the opportunity to showcase its perspective on subjects outside the automotive industry via the recently established Cadillac House. Sleek, sophisticated and appropriately high-brow, the public meeting space, located on...
Billboard Goes ‘Back to the Block’ with Concert Series
Billboard brought hip-hop stars and their most passionate fans “Back to the Block” with an intimate concert series that returned the artists to their humble beginnings. In partnership with 1800 Tequila, the brand in May and June offered exclusive performances at venues that helped hip-hop stars break into the music industry. The tour included performances...
How Toyota Turns Attendees Into Brand Ambassadors
Toyota this past May took to the Arizona desert for a wild weekend of mountain biking, motorcycling, ATVing and off-road trucking with 80 outdoor athletes and adventurers that not only sent their adrenaline through the roof—the fearless fun generated eight million social impressions and 1,200 Instagram posts for its Tacoma truck brand. Dubbed Hotel Tacoma,...
Jack Link’s Marks Jerky Day with an Ultimeat Meatathon
Jack Link’s beefed up its sponsorship of the Brooklyn, NY-based Northside Festival (June 11-12) with a 612-foot long obstacle course that encouraged consumers to tap their primal side. Dubbed the Ultimeat Meatathon, the activation paid tribute to National Jerky Day—and EM was there to capture the action in all its meaty glory. The event marked...