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Inside Samsung’s New ‘Digital Playground’
Samsung’s First North American Flagship is the Future of Retail Standing outside the entrance to Samsung’s first North American flagship, nothing is particularly eye-catching. The façade of the building, located in Manhattan’s trendy Meatpacking District, resembles any standard telecomm store, with its glass paneling and black accents. But with one step inside, I know I’ve...
How Southwest is Connecting with Business-Minded Millennials
Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase...
2016 It List: The Top 100 Event Agencies
As our editorial board reviewed submissions for our 14th annual It List, we noticed many of the event industry’s top agencies celebrating major milestones.
Amex Goes IMAX for First-Ever Live-Streamed Sporting Event
With more than 150 consecutive sold out games and a season ticket holder waitlist of more than 20,000 fans, the Golden State Warriors aren’t exactly accessible. To help bring cardmembers closer to the NBA team, American Express on April 7 produced the first-ever live stream of a sporting event in the U.S. Showcasing the Warriors’...