Featured
Five Reasons Lincoln’s Tribeca Sponsorship Makes Sense
Lincoln, the official vehicle of the 2016 Tribeca Film Festival and a signature sponsor of the event, which took place April 13-24 in New York City, regaled the film community with its Black Label Lounge where attendees could shoot footage, score scenes, watch a virtual-reality film and just kick back and relax. The lounge also...
How to Captivate Consumers with Multisensory Experiences
In today’s fast-paced culture, consumers are so inundated with marketing messages that many become numb. The environment has made it increasingly difficult for brands to authentically engage their customers, prompting a more primal approach to experiential marketing. Rather than overwhelming consumers with more data, many companies are now offering multisensory customer experiences in an effort...
Five Principles Driving Pepsi’s Live Events
Pepsi has been shaking up the beverage category over the last year, implementing a design-led, culture-centric approach to marketing and reimagining the way consumers experience its live events. In his keynote speech at the Experiential Marketing Summit in Denver (May 4-6), Pepsi’s vice president of consumer engagement Adam Harter detailed the brand’s transformation, offering insights...
How the Future Show Keeps Under Armour Sharp
Few know about it. But those that do say it’s an experience unlike anything in the industry. Welcome to Under Armour’s annual Future Show, a two-day competition held each October at the company’s global headquarters in Baltimore in which inventors large and small pitch their ideas as the latest, greatest athletic must-have. It’s been called...