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Esquire Network Offers Shaves At Outside Lands
Esquire Network activated its first-ever music festival sponsorship at this summer’s Outside Lands festival in San Francisco, which ran August 8 to 10. The “Sip & Shave” activation, as it was called, was designed to bring a bit of the brand’s exclusive, premium feel into the festival atmosphere while providing a moment of luxury for...
Inside Harley-Davidson’s Prototype Feedback Tour
Harley-Davidson is on the road again, this time with more than its “hogs,” black leather jackets and rebel attitude. The iconic American motorcycle brand this summer launched the Project LiveWire tour, a 30-city summer test-ride tour of the beta version of its new electric motorcycle, the LiveWire. The goal of the tour: to collect consumer...
Surprising Insights From The 2014 Women In Events Survey
As if planning and executing events weren’t hard enough, a number of factors conspire to make the job even more difficult for women. The latest Women in Events survey, conducted this past July, uncovered a number of challenges faced by women and the best ways to overcome them. More information will appear in our August/September...
A Night In White: The PopUp Dinner Brooklyn
On June 28, more than 4,000 New Yorkers descended on Brooklyn’s Prospect Park for The PopUp Dinner Brooklyn, a one-night event in a series of four popup events presented this year by Acura. The PopUp Dinners are the love child of Hand Made Events, a company that started in 2011 in Northern California with a...