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October 22, 2014

Steal-Worthy Ideas from Music Festival VIP Packages

Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and chairs as well as lighting and a cubby for valuables. Located next to a 24-hour reception, bar and restaurant, lounge...

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October 20, 2014

TD Bank Plants Pop-Up Galleries Across NYC

To show its commitment to the environment, TD Bank in October created pop-up art galleries at three New York City landmarks and turned the majority of its storefronts across the city into mini art galleries featuring tree-themed artwork. The bank commissioned 10 New York City-affiliated artists to create the paintings, photographs and a sculpture for...

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October 16, 2014

Clorox Brings Twitter Fountain to SXSW Eco

To raise awareness and additional donations for its Safe Water Project, a public health program that provides public bleach dispensers, health education and safe drinking water to rural Peruvians, Clorox brought a Twitter-powered water fountain to South by Southwest Eco, which took place Oct. 6 to 8 in Austin. The water fountain was located within...

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October 16, 2014

Perrier Launches An Artsy Bottle Collection

Perrier on Sept. 25 uncapped its new limited-edition street art collection of bottles and cans with a launch party at Colossal Media Group’s warehouse in Brooklyn, New York. The event showcased nine original designs by three artists—JonOne, who hails from New York City; Sasu, from Japan; and Kobra, from Sao Paulo, Brazil—and engaged the press,...

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October 15, 2014

Beyond The Business Side of Women’s Events

A piece in The New York Times on Oct. 6 draws attention to a trend that those in event marketing have known about for some time—the increasing number of conferences on women’s empowerment. Women’s magazines such as More, Cosmopolitan, Glamour and others organize the conferences as a way to bring in additional revenue at a...

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