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Massive Marvel Experience Tour Unleashed
It’s only mid-January, but there is a chance that the largest brand experience of the year may have just been unleashed—a traveling six-story Marvel Experience spanning three acres under seven inflatable domes. Pictures just don’t do it justice. The footprint (which packs into 60 semis between cities) can be seen from miles away and could...
EM All Access: Google’s Gianna Gaudini
Spend 10 minutes with the brands behind the event technology revolution. In this episode, Google Event Marketing Manager Gianna Gaudini on driving delight through content, the value of the human touch and why comfort ultimately leads to engagement.
Industrial Cool: An Event Design Awards Top Trend
Rustic materials, industrial accents and simplicity are design trends making their way into our homes and businesses in 2015. And, not surprisingly, experiential marketers are tapping into these influences to make hip, industrial style statements like those found in the warehouses of Brooklyn and Manhattan’s gritty Lower East Side. Shipping containers, polished steel combined with...
Open House Events Help Sell a Luxury Lifestyle
Real estate agents used to tempt potential homebuyers with a plate of freshly baked cookies. Agents of high-end properties in Florida, however, are taking a cue from the experiential industry and selling luxury through open house events. Some are hiring Saks Fifth Avenue models to offer a spritz of perfume in the master bath. Others...