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Warrior Drives Hockey Demos with a Retail Tour
Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever retail tour at the end of the summer, targeting 29 retail locations with a faux hockey rink and hockey stick demo activation. The tour, which traveled in a wrapped sprinter van, kicked off July 30 in Detroit, MI, and wrapped...
Sponsorship: What’s New in the Sports Landscape
To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even the mahogany on the walls was impressed with itself. The plan for the new event from creator SponsorHub was to...
New Video Series: EM All Access with Joe English
Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers, hosted by Joe English, Event Futurist. Check it out and then check back soon for more… All Access.
Check Out Dreamforce 2014 in Pictures
Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted by salesforce.com in San Francisco from Oct. 13 to 16. It was a day of education and exploration, clouds and crowds for the 140,000 attendees. Following are just a few of the highlights… in pictures. Read our complete report...