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Press Event: TaylorMade Toasts Golf and Hollywood
To unveil its new R15 driver, TaylorMade Golf hosted a press event that leveraged Oscar week buzz and honored golf in film. Called “Made of Greatness,” the evening event Feb. 18 featured a drive-in movie and demo experience under the lights on the driving range at the Riviera Country Club in Pacific Palisades, CA, a...
Social Media Top Tip: Podcasting For Events
Podcasting is one of the oldest digital content mediums on the internet, but has lately been experiencing a renaissance as programs ranging from TED Talks and Marvel Comics to This American Life’s breakout hit “Serial” have found audiences in the millions. What exactly is podcasting, and how can an enterprising brand leverage it to enhance...
Community Marketing: Towns Vie For Kraft Hockeyville Title
Kraft Foods Group this January kicked off for the first time in the U.S. a community marketing program that has hockey fans vying for the title of Kraft Hockeyville. The initiative is based on a Canadian program by the same name that the brand launched nine years ago to find that country’s most passionate hockey...
Steal-Worthy Stage Production Elements From The 2015 Oscars
We’re back with another installment of best award show stage concepts, this time fresh off the 87th Academy Awards telecast—Hollywood’s biggest night. (See our picks from the Grammys, here.) Most tune in to the lengthy 2015 Oscars program for the suits, gowns and memorable acceptance speeches. We tuned in with an eye for the sets,...