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Lexus Partners with Pandora for Pop-Up Concerts
Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age...
How Changes in Event Marketing Affect Women
There was a time when event marketers were considered glorified party planners. Heck, you planned your daughter’s wedding. You’re qualified to organize your company’s annual shareholder meeting, correct? That may have been the case a few decades ago, but as experiential marketing has proven its value in terms of ROI, lead generation and boosting the...
Khaki-Clad Bus Drives FOX Sports 1 Football Tour
FOX Sports 1 on Aug. 22 kicked off the college football season with a nine-city tour that celebrates first-year Michigan Head Coach Jim Harbaugh —and his signature sweatshirt and khaki pants—with a mobile vehicle wrapped entirely in khaki fabric. The Opening Drive tour promoted the channel’s first broadcast of the football season on Sept. 3,...
Inside Essence Festival: Big Brands, Big Experiences
What started 20 years ago as an anniversary event for Essence magazine has grown to attract a half a million annual attendees Essence Festival has been called many things—the Super Bowl for African-American Women, a mecca of African-American culture, a party with a purpose. After spending two days in New Orleans at this celebration of...