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Bridgestone’s Winter Classic Focuses on Fans
As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at...
Life is Good Founders Anchor a New Mobile Tour Strategy
Retail brand Life is Good, whose goal is to spread positivity through its happy face logo and charitable missions, is known for its proprietary events like the Life is Good Festival held in its home state of Massachusetts. But this past fall, the brand shifted gears, going back to its roots by taking its message...
Stella Artois Mixes John Legend with an Immersive Star Installation
New York City’s bright lights were given a run for their money over the holiday season when Stella Artois brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign. The holiday program was designed to pay homage to the history of the brand, which was originally named after the...
Take a Tour of the Jack Daniel’s Motel No. 7
Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...