How HP Turned Product Demos into Participatory Journeys at Panorama Festival

How HP Turned Demos into Journeys at Panorama

Immersive technology, multisensory art installations and an engagement strategy that touched several generations catapults HP’s Panorama Festival sponsorship
The interior of The Lab served as…


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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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