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Best of EMS 2016: Day Two
Multisensory Experiences, College Marketing and Employee Appreciation Day Two of the Experiential Marketing Summit kicked off on the early-bird side for the event industry’s yogis as top Denver area yoga instructors led attendees through downward dogs and salutations in an optional morning networking activity at 6:30. For those who partied late into the evening at...
Boohoo.com Connects Offline with Festival-Inspired Pop-Up
Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college...
Best of EMS 2016: Day One
Virtual Reality, Event Blueprints and Experiential Marketing Ahhhhh, Denver. This year’s Experiential Marketing Summit host city might have a lot going for it on the outside (c’mon—the mountains, the spring skiing, the cannabis), but inside the Colorado Convention Center, there was plenty to see and do, too. EMS roared to life with three afternoon workshops offering, among...
Three Tactics AMC Used to Promote ‘Preacher’ at SXSW
AMC kicked off the consumer marketing campaign for its new series “Preacher” at SXSW with an installation depicting the upside-down world the characters inhabit. Based on a cult comic book franchise, the series is a dark comedic drama that follows West Texas preacher Jesse Custer who has unusual powers. Located on the corner of Red...