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How Nutanix Activated a Virtual Environment in the Absence of Industry Shows
In the absence of industry shows and events, companies like cloud computing software brand Nutanix have turned to virtual environments to engage existing and prospective customers. For Nutanix, the impacts of COVID-19 created a “hole” in its fiscal calendar that needed to be filled as its industry shows and its own events were pushed out...
How Visible Leveraged an Iconic Music Venue to Deliver an Interactive Concert Series
If you’re one of the countless people missing the concert scene, let Visible’s latest experiential campaign serve as a beacon of hope. In September, the wireless brand activated Red Rocks Unpaused, a three-night concert series delivered without a physical audience that was supported by digital fan experiences designed to replicate the energy of an in-person...
Halloween Experiential: Nine Brands That Delivered Tricks and Treats
Let’s be honest: It’s been spooky season all year long. But as Halloween approached, and with trick-or-treating canceled in some areas, brands broke out their creepiest and kookiest experiential marketing campaigns to help consumers celebrate with COVID-friendly activations built for fun. Squashing beliefs that brand experiences would be canceled this year, the following nine companies...
What Event Marketers Can Learn from Airbnb Online Experiences
We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the building blocks of experiential are trial, connection and creation—aspects of the live event essential to memory-making that aren’t as easily replicated in a digital setting. As event marketers shift their focus to digital and to virtual events, the challenge lies...