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The Brief: Gutter Parties and ‘Pollen PuttPutt’
This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.This week’s hot takes on hot topics in experiential marketing cover nostalgic gutter parties, Pollen PuttPutt and mindfulness studios.
As the World Cup Nears, MLS’s CMO is Betting on Experiential
How Major League Soccer is embracing fan rituals, brand partnerships and a growing event playbook With a new season underway, a primetime broadcast property to promote and the 2026 FIFA World Cup around the corner, Major League Soccer (MLS) is casting a wide net over the soccer ecosystem this year in an effort to grow...
Watch: February 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from February worthy of a gold medal. How are brands carving out there own spaces with sports fans? What really happens inside your dishwasher? And more. New episodes drop monthly. Subscribe to Event Marketer’s The Brief LinkedIn Newsletter to...
Experiential Marketing Trend of the Week: Hosts with the Most
In a content-driven era of experiential marketing, where minutes, if not seconds, count on social media, every word spoken and shared is an engagement opportunity. It’s why brands this year are enlisting star moderators to power up conversations across event main stages, traveling studios, and activations. An Activation Hype Person Last July, Celsius enlisted...