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The Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic Pauses and big balls.
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers are building experiences in, themed learning is improving engagement and retention. And the bolder, more playful the theme, the better. Let’s take a look at themed learning in action. Cinema Morgan Stanley at Work caught our attention with an...
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has attracted throngs of fans. And at San Diego Comic-Con, they lined up for hours for a chance to partake in an immersive diner experience that revealed clues about season two, which follows the second book in the series, “The Sea...
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled...