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The Brief: Floating Pigeons and Tea Breaks
This week’s hot takes on hot topics in experiential marketing cover floating pigeons, Tea Breaks and Keep It Canadian Fridges.
Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’
The brief was, well, brief: “Get the world talking about Visa.” What ensued was the biggest owned cultural moment in brand history.
Experiential Trend of the Week: Relaxed Connection
From industry offices designed to be more “social,” to tentpoles like Cannes Lions that are changing the game on networking, environments for business connection today are casual, comfortable and creative. And event marketers are digging designs and tactics that deliver on it all. Indeed, the sparkling French Riviera with its chic, laid-back vibe continues to...
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded...