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Guest Column: Four Tips to Get the Right Event Data from Your Suppliers

Our quarterly column from the Experiential Marketing Measurement Coalition tackles strategic planning...

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Finalists Announced: The 2026 Ex Awards

The editors of Event Marketer unveil the finalists of the 2026 Ex Awards, the most prestigious recognition program for the experiential marketing industry.

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Field Report: Five Steal-worthy Ideas from the New York International Auto Show 2026

The New York International Auto Show touched down at the Javits Center in New York City, April 3-12, reminding attendees arriving at the entrance to the 126-year-old show’s exhibit halls that it’s “Not just a show. A tradition.” Show organizers reported that attendance opening weekend was up more than 25 percent, year-over-year, its highest since...

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The Brief: Bubblegum Trolls and Pet ASMR

This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.

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As Mergers and Acquisitions Soar, Agencies Point to a ‘Fragmented’ Market

Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live events, global reach and expanded capabilities surges; AI looms; and private equity firms tighten their grip on the thriving business of events. And all of this wheeling and dealing is altering the industry paradigm. Read on for a look at...

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