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Looking Ahead: 15 Industry Forecasts & Perspectives for 2025

According to Event Marketer’s latest EventTrack study, clients will spend 10 percent more on events in 2025 than they did in 2024. How that investment in events will get spent was the question of the hour at a recent roundtable conversation hosted by Event Marketer and co-produced with partner Destination Toronto. In this year-end discussion,...

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Watch On Demand: Six Trends to Bet on for B-to-B Events

In this special-edition trend chat, we dive into data, sentiment, tech and more for 2025…

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Watch On Demand: Redefining Fandom for Today’s Brands

Executives from FX, HI-CHEW and Cartwheel go inside experiential fan strategies at festivals and proprietary activations…

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Women in Events: The 2024 Career Progression and Satisfaction Report

All-new Women in Events Research How are salaries stacking up in 2024 for women in the industry? How are mothers and caregivers faring in this fast-paced world? Are women finding career opportunities in their event roles or taking on more “invisible” work? And how are different generations of working women experiencing the workplace… differently? These...

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The Movement Metric: A New KPI for Experiential Marketers

Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional...

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