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August 4, 2020

Why the Industry Needs a Hard Reset to Properly Define the Word ‘Event’

When the industry was turned upside down, our definition of what “event” means vastly broadened…

July 27, 2020

Contactless Events: The Key to Running Safe Activations

Explore some of the technology that brands and agencies trust to run flawless contactless events…

July 13, 2020

What to Consider for Virtual Event or Trade Show Platforms

How to deliver content and adjust to new audience expectations with virtual trade show platforms…

June 25, 2020

Experiential and COVID-19: A Virtual Panel Discussion

Join a distinguished group of brand-side marketers for a 90-minute virtual panel discussion about the COVID-19 pandemic’s impact on the event and experiential marketing industry. Learn how LinkedIn, Hilton, Verizon Media and McDonald’s: Quickly pivoted their event strategies, teams and approaches during the pandemic Hosted successful virtual event programs amid COVID-19 Are setting predictions (and making...

June 25, 2020

Industry Experts Forecast What’s Next for the ‘New Normal’

The events of 2021 are going to look a lot different than the events of early 2020. But how those shifts play out across the event landscape remains to be seen. Indeed, no one has a crystal ball in the COVID era, but in this special forecast series, we have compiled insights, ideas and predictions...